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PUMA Speed cat come a unknown road of development. In recent years, PUMA's performance day by day, product range is a lot of rich than before. In addition to continuing production beyond sports shoes, sportswear, ball, and gloves, sports bags and handbags and other accessories are also printed on the PUMA's LOGO. 1993 to 2001, PUMA turnover increased by almost twice; an increase of 50% in 2002 to reach 900 million euros; after-tax profit grew 84% to 073 million euros. In the stock market in 2001, PUMA's stock price rose 168%, becoming the most successful stocks in Germany; again increased by 97% in 2002, sit tight in the top 100 runner-up of Germany stock seat. When we wonder by these figures, we'd like to ask that in the end what make the envy of many PUMA such a success? The early 90s is the most difficult period of PUMA, PUMA trainers at the time, the brand is seen as outdated, many department stores have the PUMA's shoes on the counter into the low-end products, PUMA company heavily in debt. In 1993, then only 29 years old, J OCHEN ZEITZ former Chairman of the Board, he adopted many effective measures to streamline and save, then re-enable PUMA earnings in the year.In order to re-return to high-end product areas. PUMA began to pay attention and excellent lead product designer collaboration trend. In 1990, seven well-known designer collaboration with PUMA has now grown to 50. More creative designer, design naturally in a high levels, PUMA products, grades and prices naturally raise up. 1990's puma shoes selling only 20 marks at one time, but today's high-end pair of PUMA shoes can be sold € 250.

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